Capitalism, Modernism, and Postmodernism
Terry Eagleton
Abridged and simplified summary for students of Indian Universities.
There are two summaries in this blog.
Introduction
Terry Eagleton expresses his disillusionment with the postmodernist
agenda in Against the Grain. The essay, Capitalism,
Modernism, and Postmodernism, comes from Against the Grain.
Eagleton says that
postmodernism is not a critique of contemporary society, as claimed by Frederic
Jameson. Eagleton has no faith in postmodernism. He feels that postmodernism
parodies the revolutionary art of the twentieth-century avant-garde. It also
dissolves art into modes of commodity production.
The aims of Avant-garde &
Postmodernism
- Avant-garde attempted to remove the autonomy of art by erasing the borderlines between culture and society. It wanted to
assign to art its humble, unprivileged place within the social
order.
- The Russian poet,
Mayakovsky, attempted to unify art and society. He took poetry to the factory workers during the Russian Revolution.
- Postmodernism, on the other hand, treated art as a commodity. The pop-art on shoes and soap-cans by Andy
Warhol was an example of a postmodernist attempt to commoditize art.
Avant-garde wanted art to be Utopian. Postmodernism turned it dystopian.
The alienation of postmodernism
Postmodernists claim that because of alienation, their works are depthless,
styleless, and dehistoricized. But Eagleton refuses to buy this
argument. According to
him, postmodernists could not feel alienated because alienation suggests some
form of authenticity. Such authenticity is something postmodernism can never
understand. Scepticism in everything authentic or real forms the foundations of
postmodernism.
Postmodernism and Late Capitalism
If postmodernism commoditized
art, late capitalism went one step further by asserting that if art can become
a commodity, a commodity can also become an art. Art and life interbreed—art
models itself upon a commodity form with aesthetic attraction.
Art as imitation (mimesis) —the different views of the avant-garde,
postmodernism & capitalism
- Avant-garde rejected
the notion of artistic representation (that art is a reflection of society).
Avant-garde believed that art is not an imitation of the world. Art must try to change the world rather than imitate it.
- Postmodernism parodies this anti-representationalism of the avant-garde. It believes that art does not reflect the world because there is nothing to mirror. What we consider real is nothing but an image, spectacle,
simulacrum, or gratuitous fiction.
- Postmodernist art gains autonomy and self-identity. Its integration into the capitalist economic system makes these possible. In the capitalist system, self-identity and self-sufficiency
appear as a commodity fetish. In capitalism, a commodity is a fetish, a
talisman.
Art as performativity
principle—views of the avant-garde, capitalism, and postmodernism
- Avant-garde views art as a practice, strategy, performance, and not as an institutionalized object. Late capitalism caricatures this.
- For capitalism,
the performativity principle is all that counts,
according to Lyotard. Thus, we understand the relation between the philosophy of J. L. Austin and IBM.
- Classical models of truth and understanding are not relevant anymore. What matters is whether you deliver commercial or rhetorical goods. The goal is no longer truth but
performativity, not reason but power.
- Lyotard admits that postmodernism has no alternatives to offer against the commercial goals of late capitalism. It can offer only an anarchist version of the classical models
of truth and understanding and nothing more.
Modernism is eternal
Modernism is not a cultural practice or historical period, says
Eagleton. It is a philosophical possibility that is permanent. No historical
narrative can contain it because it is a timeless gesture. Hence, it can never
die. It surfaces in different modes in different periods. History can never
defeat modernity because they occupy different levels of human knowledge.
History and Paul de Man.
Eagleton considers the views of Paul de Man, the most influential of
American deconstructionists. De Man argues that the Nietzschean sense of active
forgetting of history can never be successful. He argues that to forget something, we have to
remember it. Thus the active attempt to forget will make us
think about what we are trying to forget. The attempts to erase history are
doomed to failure because that will only perpetuate history. Literature, says
De Man, shows our continuous inability to wake up from the nightmare of
history.
Literature is practice and its deconstruction.
In an essay in Blindness and Insight, De Man points out that
literature is practice and simultaneous deconstruction. ‘Writing is both action and a reflection upon that
action…’ Eagleton agrees with the views of de Man. But he regrets that de Man
concludes with political comments. De Man says that if we extend the notion of
writing as both action and reflection on that action, we will have to concede
that our knowledge of history is based only on written texts. We have not seen
any wars or revolutions ourselves. But we speak about them based on texts
written by others. De Man’s opinions are in accord with his views on history.
If the power of history is accepted, it will destroy de Man’s
arguments.
Did High Modernism succeed in resisting commodification?
High Modernism was born with a mass commodity culture. It wanted to resist the forces
trying to make art a commodity. To defeat commodification, the modernists
thickened the texture of their works and deranged the art forms. They hoped
that the elite nature of the work would prevent instant consumability. But by
that very act, the work became unintelligible to the common man and lost its
power to change the world. Ironically, it could not escape
commodification also. The work that avoided one type of commodification
became another. Eliot’s high-modernist The Waste Land is also a
‘work’ like Wordsworth’s bourgeois humanist The Prelude.
What are the views of
postmodernism on commodification?
Postmodernism takes the stand that if a work of art is a commodity, it
must as well admit the fact. The modernist conceives a work of art as an
isolated fetish. The work becomes a product of everyday life in the capitalist
marketplace.
The relevance of modernism.
Modernism stubbornly refuses to abandon the struggle for Meaning.
For Eagleton, modernism is interesting because it struggles for Meaning.
This struggle continuously
drives it towards classical styles of sense-making that may be empty and
unacceptable. But we can never deny their force. Eagleton quotes Kafka
as an example. The fiction of Kafka inherits the form of traditional storytelling
without its truth contents. The old model of representation is in crisis. But
this does not mean that we have to abandon the search for truth.
As against this, postmodernism believes that with the death of the
principles of representation, the truth has died. The disintegration of
ideologies does not lead to the dissolution of the subject.
The anguish and exhilaration of
Modernism
- Modernism destabilizes
traditional humanism.
- This destabilization
has two aspects. It anguishes and exhilarates, like a ride on a roller-coaster.
- Eagleton points out that in classical
rationality, we can see progressive forces (like Feminism) and barbarous
and irrational forces (like Fascism/ Nazism).
- Postmodernist overlooks these contradictions when
they assume that the unified subject is an integral part of contemporary
bourgeois society and ripe for urgent deconstruction.
- Here, Eagleton thinks
that late capitalism
has deconstructed the unified subject more efficiently than
postmodernism.
The contemporary subject (human being) as a fragmented entity
- The contemporary
subject is not a monadic agent. He is a ‘dispersed, decentered
network of libidinal attachments, without any ethical substance, function
of some consumption, media experience, sexual relationship, trend, or
fashion’.
- The unified subject is
‘a shibboleth, a hangover from an earlier epoch of capitalism before
technology and consumerism scattered our bodies to the winds as to many
bits and pieces of reified technique, appetite, mechanical operation, or
reflex of desire’.
Does the disintegration of the contemporary subject mean that
postmodernism is victorious?
- Is there any truth in the disintegration of the unified subject? If so, it would have heralded the victory of postmodernism. The unthinkable or the utopian has already
happened.
- But the bourgeois humanist subject is not part of a history we can leave behind—agreeably or reluctantly. Though it is an increasingly inappropriate model at certain
levels, it remains potently relevant at some other.
- Eagleton gives
the example of being a father and a consumer simultaneously. Ideological requirements of
duty, autonomy, authority, and responsibility govern the former (father)
role. The latter (consumer) questions all these, though it is not entirely free from all those commitments.
- The current ideal consumer of capitalism and the model parent are two different beings. The subject of late capitalism is a mixture of the two.
Postmodernism is not universal.
Eclecticism, writes Lyotard, is the degree zero of contemporary
general culture: one listens to reggae, watches a western, eats
McDonald's food for lunch and local cuisine for dinner, wears Paris perfume in
Tokyo and retro-clothing in Hong Kong; knowledge is a matter of TV games.
Eagleton writes: It is not just that there are millions of other human
subjects, less exotic than Lyotard’s jet-setters, who educate
their children, vote as responsible citizens, withdraw their labour and clock in
for work; it is also that many subjects live more and more at the points of the contradictory intersection between these two definitions.
Concluding remarks
- Postmodernism takes something from both modernism
and the avant-garde and plays one off against the other.
- From modernism proper, postmodernism inherits the
fragmentary self but eradicates all critical distance from it.
- From the avant-garde, postmodernism takes the
dissolution of art into social life, the rejection of tradition, and
opposition to high culture.
The way ahead
The contradictions of the modernist work are implicitly political. But
modernism considered politics as belonging to the traditional humanism from
which it wanted to escape. Therefore, it submerged the political beneath the
mythological and metaphysical. Moreover, the self-reflexiveness of modernist
culture rendered its products opaque and unavailable to the public.
Today, we have to frame the contradictions of modernism in a political
light. We have to present modernism thus. Otherwise, it will appear as part of
the tradition from which it wanted to escape.
This is an abridged and simplified version of the
original. Please read the original.
[This blog has two summaries of Eagleton's Capitalism, Modernism and Postmodernism].
S. Sreekumar.
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